Why is Digital Marketing Important?

“Introduction to Digital Analytics” Episode 1:

Why digital marketing is critical to YOUR business

Welcome to the first episode of our new “Introduction to Digital Analytics” series.

In this video, we kick off the series by explaining why digital analytics is important for your business.


As mentioned in the video, truly understanding the value of digital marketing analytics for your business is helpful not only for convincing your boss, but also for guiding your own digital strategy.

To make sure you can apply the principles I introduced in the video, I’ve created a worksheet for you to sit down and identify the most important factors impacting your company’s digital analytics decisions.


You can also find the slides from this video in the link below.


Please give us any feedback in the comment session. Your comments will be crucial for us to improve these video shorts and make sure they are truly adding value to you.

If you have any questions about anything covered in this video, feel free to email me at bill@humanlytics.co. I am more than happy to setup a call with you to answer any questions, no strings attached. Thanks!


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