The Marketing Funnel is Dead (Part 1)
Right now, when most business owners and marketers think about how customers interact with their businesses, they think in terms of a funnel that looks something like this:
3 Reasons Why Digital Marketers Should Track Metrics on a Weekly Basis
Digital marketing data is very susceptible to seasonal fluctuations. That’s why it’s helpful to look at your analytics on a weekly basis to minimize making decisions based on noise. Image via Tim Wilson, Analytics Demystified.
