5 key factors holding small businesses back from joining the “data revolution”
We are living in a time where data is revolutionizing almost every aspect of human society. Businesses, for example, are now expected to use data to target their core customers down to individual addresses, and provide these customers with personalized promotions to maximize consumer spending.
How to Negotiate Part 2: The Checklist Exercise You Need to Do Before Every Negotiation
In last week’s article, we presented a high-level overview of how to prepare for a business negotiation as an entrepreneur.
Please, Use Rolling Averages When Tracking Your Metrics
In an ideal world, the actions you take directly affect your business metrics by either pushing them up or drawing them down.
Announcing a new Video Series: “An Introduction to Digital Analytics”
Last week, we gave a presentation titled an “Introduction to Digital Analytics (And More)” to fellows at the Venture for America training camp.
Has the Technology Explosion in China Gone Too Far?
Two weeks ago, I kickstarted a series in which I will examine the impact of big technology companies’ on the societies and economies of China and the United States before ultimately proposing solutions that will prevent those companies from leading us to dystopia (you can read the introduction here).
Designing For Humans: An Introduction to Human-Centered Design
Hello everyone, welcome to another episode of DataWithBill Live presented by Humanlytics. Today we have with us James Williams, a UX Strategist at Message Agency, a company that designs websites for impact driven organizations.
How to Be A Flippin AdWords Ninja with Only Google Tools
Google Trends can help you shape your overall keyword strategy by identifying trending topics and keywords on Google.
Are Big Tech Companies Leading Us to Ruin? If So, How Can We Stop Them?
The Wall Street Journal recently reported that 42% of S&P 500 capitalization gains from this year can be attributed to five technology companies (Facebook, Amazon, Alphabet (formerly Google), Microsoft, Apple).
How to Use Only 9 Metrics to Crush Google Analytics
Welcome to another episode of our Google Analytics Video series where we publish short videos (around 10 min) about one area of Google Analytics every two weeks to make Google Analytics easier for you.
How to Be A Flippin AdWords Ninja using Only Google Tools
While Google AdWords, is certainly a very powerful platform in terms of optimizing ad copy and keywords during a campaign, it falls short on another front.
How to Gain a Legion of Engaged Readers with Exciting Content
Welcome to another episode of DataWithBill Live. This week we have with us Calum McClelland, the director of business development at Leverege and the managing editor of IoT for All: one of the most popular IoT publications on Medium with over 126,000 pageviews per month.